Ash Kreider
Experienced Content, Social Media, and SEO marketer looking for new opportunities
01
Key Qualifications
Creativity, education, and proven experience in one package
BFA Cyber Art, Magna Cum Laude
Fine Arts degree from the University of Toledo, studying digital art, graphic design, and traditional photography.
Graduate with Distinction, Business Marketing
Graduate of Conestoga College's award-winning business marketing program, graduating with distinction for high marks.
Accessible Content Writing Experience
Extensive history of translating technical concepts into jargon-free formats that are interesting and accessible to readers who are not subject matter experts
- 5+ years: Advanced knowledge of Adobe Creative Suite (esp. Photoshop and Illustrator)
- 15+ years: Client-facing interaction and maintenance of professional relationships
- 12+ years: Extensive content writing, copyediting, and publishing experience
- 9+ years: Social media promotion across various platforms
- 7+ years: Using Wordpress to build user-friendly, professional websites that improve SEO
02
Skills
Hard Skills
- Marketing strategy
- Content strategy and creation
- Project management
- Adobe Creative Suite
- Copywriting / copyediting
- Wordpress CMS
- Web design
- A/B testing & SEO
- Graphic Design
- HTML & CSS
Soft Skills
- Highly motivated
- Disciplined
- Creative
- Flexible
- Intelligent
- Personable
- Training
- Problem-solving
- Professional relationships
Building Customer Loyalty Through Better CX
My writing and research, someone else's design
My writing, research, and layout
Featured Work
Major Content Assets
Infographics: my research and design
03
Case Studies
Reversing SEO losses at iQmetrix
- Created content strategy, policies, and procedures and implemented practice of data-driven decisions for content
- Led website improvement project to successfully reverse SEO losses that halved organic search users in one year
- Created consistently compelling content with average organic LinkedIn CTR of 5.5+% and image carousel engagement of 20+%
Boosting Visibility at InTheChat
- Developed content strategy and calendar with compelling B2B thought-leadership content
- Used SEO optimization and A/B testing experience to boost organic search clicks by 1200%
- Built relationships with influencers who acted as brand ambassadors
- Content produced: blog posts, social media, infographics, web pages, e-books, assorted sales collateral
Creating Strategy and Awareness at SPECTRUM
- Created communications strategy, policies, and procedures, including full content strategy.
- Achieved more than an 8000% increase in search-engine visibility in one year
- Created new branded materials, including social media templates, brochures, signage, and fundraising materials
- Design and built new website from scratch using WordPress
- Created more than 20 educational resources in varying depth on a variety of topics